Director of Performance, International

Skylight’s mission is to build the OS of the family. We make consumer products, like Skylight Frame and Skylight Calendar, that are loved by millions of people across the globe. Through a singular focus on care for our customers, Skylight has scaled from a school project to over $190M in annual revenue while being completely bootstrapped. We have a huge opportunity to make family life easier and more connected, and that’s why we have been working hard to expand our team.

We’re seeking a (Senior) Director of International to lead our international growth and performance marketing efforts, helping us scale and connect with new customers globally. This is a strategic-operator role where you will be responsible for driving Skylight’s international expansion and performance across all channels. You will have the autonomy to craft and execute growth strategies, while working closely with external partners and cross-functional teams to execute plans that scale our brand worldwide.

Responsibilities:

• International Growth Strategy: Develop and execute a performance-driven international marketing strategy that drives revenue growth across new and existing markets. Own the P&L per market on our core sales channels, DTC and Amazon. Lead the charge in identifying high-potential regions and growth opportunities, and tailor campaigns accordingly.
• Data-driven Marketing: Own performance marketing across channels (Google Ads, Meta, Affiliate Marketing, etc.); optimize testing and evergreen budgets to drive profitable customer acquisition and revenue. 
• Pricing and Promotion: Work with the Sales team to develop and execute pricing and promotional plans across DTC and Amazon. 
• Cross-Functional Collaboration: Collaborate closely with cross-functional teams – Product, Operations, and Customer Service – to ensure smooth execution of international initiatives and alignment across the business.

• 5-10 years of experience leading international growth and performance, ideally for high growth DTC and Amazon consumer businesses.
• Experience with international markets and the ability to tailor strategies to different cultural and regional dynamics.
• Strong analytical skills with the ability to dig deep into data, derive insights, and act on them to optimize marketing performance.
• A self-starter with a passion for growth and innovation. You thrive in environments where you can make an impact and take ownership of projects.
• Excellent communication skills, able to work cross-functionally and present complex strategies and results to leadership in a clear and concise manner.

Our competitive compensation package includes:

• Competitive Salary + Equity Package
• 401K matching
• Wellness, learning, and home-office budgets
• Health, Dental & Vision Medical Plans
• Tremendous autonomy to set the direction of your work
• Unlimited PTO
• Company holidays on the first Friday of every month (February - October)

Equal opportunity employer

Skylight is committed to building a diverse and inclusive team. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state, or local laws. If you’re the best person for the job, we want you on board!

For Colorado-based candidates, the range being offered for this role is $180k-210K based on experience and for California-based candidates, the range being offered for this role is $180k-210K based on experience. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of this law.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.